We began our branding process by brainstorming names.
The brand name ‘Limitless’ was chosen because of its positive connotations. This could be applied to many values associated with trampoline parks – limitless fun, exercise, adrenaline, and many other possibilities.
Once the Limitless name was chosen we began mapping the client’s brand positioning. Fun, explorative, welcoming and high energy were some of the values of Limitless, so we began work on a brand identity that matched these core principles. The identity had to portray the high-energy environment and complement the venue’s vibrant equipment, so we created multiple designs inspired by surrealist painters and optical illusions.
After many iterations, and inspired by the Mobius strip, we settled on a logo that took the form of a never-ending shape that also doubled as the ‘M’ in Limitless. We used this approach as a springboard (ah, thank you) and developed the brand further.